Here's a bet: give me seven days, 15 minutes per day, and I'll help you build a complete brand identity — no design skills, no expensive software, no hiring anyone.
You reading this probably fall into one of three camps: founder who can't afford a designer yet, marketer tired of waiting on creative teams, or creator who wants your content to look less "I made this in a template." This challenge is for all of you.
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The only thing you need is a free Lovart account and the willingness to spend 15 minutes a day. Let's go.
How the Challenge Works
Each day has three components:
- A task (what you'll create)
- A template (to get you started instantly)
- A share prompt (post it in the Lovart community for feedback)
Complete all seven days and you'll have: a logo, brand guidelines, social media presence, product visuals, marketing collateral, video content, and a full brand review. Everything a new brand needs to launch — built in 105 total minutes.
Tag your daily creations with #Lovart7Day in the community. We feature the best work every Friday.
Day 1: Set Up Your Brand Kit
Goal: Define your brand's visual DNA so everything you create this week stays consistent.
Task:
- Sign up for Lovart (free)
- Upload your logo (or generate one placeholder — you'll replace it on Day 2)
- Pick your brand colors — 1 primary, 1 secondary, 2 accents
- Choose 2 fonts — one heading, one body
- Upload 3 reference images that capture your brand vibe
Template: "Brand Kit Setup" template pre-fills common color combos by industry.
Time: 15 minutes
Share: Screenshot your Brand Kit palette and post with #Lovart7Day + "Here's the DNA of [Your Brand Name]. Day 1 of 7."
Pro tip: If you're stuck on colors, use the "Generate from Description" button. Type "calm and trustworthy wellness brand" or "bold edgy streetwear" and let Lovart suggest the palette.
Day 2: Design a Logo
Goal: Create a logo that actually looks like you paid for it.
Task:
- Open ChatCanvas
- Type: "Logo for [brand name], [industry]. [Style descriptor, e.g., minimal geometric / playful hand-drawn / luxury serif]. Use my Brand Kit."
- Generate three variations
- Touch Edit to refine — adjust spacing, try icon-only and wordmark versions
- Pick your winner and export SVG + PNG
Template: "Logo Generator" template includes common logo layouts (icon left, stacked, horizontal).
Time: 15 minutes
Share: Post your final logo + the two rejected concepts. It's fascinating to see the decision process.
Day 3: Social Media Post
Goal: Create a platform-native post that stops the scroll.
Task:
- Choose your platform (Instagram, TikTok, LinkedIn, or X)
- In ChatCanvas: "Create an Instagram post announcing [something interesting about your brand]. [Tone: playful/professional/luxury]. Include headline, body text, and a visual. Use brand kit."
- Touch Edit to customize copy
- Export at the correct dimensions for your platform
- Bonus: generate a 3-post carousel version
Template: "Instagram Post — Product Launch" or "LinkedIn Thought Leadership" depending on your platform.
Time: 15 minutes
Share: Post the mockup + write your actual caption. Community will give you caption feedback.
Day 4: Product Mockup
Goal: Make your product look real before it's real.
Task:
- Upload your product image (or a sketch if pre-production)
- In ChatCanvas: "Place this product on a [context: desk with coffee / beach towel / minimalist white background]. Realistic lighting. Use brand colors for background accents."
- Generate 2-3 scene variations
- Touch Edit to adjust product placement and shadow intensity
- Export high-res
Template: "Product Mockup Scenes" offers 12 preset environments.
Time: 15 minutes
Share: Side-by-side comparison of original product photo vs AI mockup. The before-and-after always gets the most engagement.
Day 5: Poster or Flyer
Goal: Design print-ready marketing collateral.
Task:
- Decide: event poster, sale flyer, or menu design
- ChatCanvas: "Design a [type of collateral] for [purpose]. Include headline, date/details section, and CTA. [Mood descriptor]. Use brand kit."
- Touch Edit to refine layout balance
- Export print-ready PDF (300dpi, bleed included)
- Bonus: resize for digital version (social-friendly ratio)
Template: "Event Poster" / "Sale Flyer" / "Restaurant Menu" templates.
Time: 15 minutes
Share: Your poster design. If you dare, print it and photograph it in the real world. Physical context makes designs feel 10x more legitimate.
Day 6: Short Video
Goal: Turn a static design into motion content.
Task:
- Pick your Day 3 social post
- In ChatCanvas: "Animate this design — add a [smooth zoom-in / text reveal / parallax scroll] effect. 6 seconds, loopable. Vertical format."
- Preview the animation
- Adjust timing and easing
- Export MP4
Template: "Social Video Animations" offers pre-built motion presets.
Time: 15 minutes
Share: The video itself. Include "Still vs Animated" comparison frame. Motion content consistently outperforms static posts by 2-3x on social.
Day 7: Full Brand Review
Goal: See your entire brand identity in one view and refine.
Task:
- Collect all six assets you've created this week
- Open the "Brand Review Board" template
- Place all assets side by side
- Audit: Do they feel cohesive? Is the color palette consistent? Does the typography unify them?
- Touch Edit anything that feels inconsistent
- Export your "Brand Guidelines Summary" PDF — a one-pager showcasing your brand identity
Template: "Brand Review Board" arranges all assets in a presentation-ready layout.
Time: 15 minutes
Share: Post your full 7-day body of work — the complete brand identity you built this week. This is the victory lap. We'll reshare every completion.
What You'll Have After 7 Days
- 1 Logo (SVG + PNG)
- 1 Brand Kit (colors, fonts, reference imagery)
- 1 Social media post (with variations)
- 1 Product mockup scene
- 1 Print-ready poster/flyer
- 1 Animated social video
- 1 Brand guidelines summary
Seven assets. 105 minutes. Zero dollars.
Ready to Start?
The challenge is designed to be completed with a free account. No credit card. No commitment. Just 15 minutes a day.
Here's how to join:
- Sign up free at Lovart
- Comment on this post with "I'm in" and your brand name
- Start Day 1 by setting up your Brand Kit
- Post daily with #Lovart7Day in our community
The next challenge cohort starts on Monday. Your future brand identity is seven days away. The only thing stopping you is starting Day 1.
Join the 7-Day AI Design Challenge — Free
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