How to Write Perfect Prompts for AI Video Generation

Introduction: Your Creative Partner Awaits

So you've discovered Lovart—the world's first design agent that can whip up videos, images, and entire visual identities with just a few words. Pretty cool, right? But here's the thing: even the smartest AI needs a little direction. That's where AI video prompts come in.

Think of prompts as your creative brief to a tireless design partner. The clearer and more specific you are, the more stunning your results will be. In this guide, we'll walk you through everything you need to know about video AI prompt writing—from the basics to pro-level techniques that'll have you creating scroll-stopping videos in seconds.

Ready to master AI prompt engineering for videos? Let's dive in.

What Exactly Are AI Video Prompts?

An AI video prompt is simply a text description that tells the AI what kind of video you want to create. It's your vision translated into words—the scene, the mood, the movement, the vibe.

Here's the secret: good prompts aren't just about what you want to show. They're about how you want it to feel, how the camera should move, and what details will make your video pop.

Bad Prompt vs. Good Prompt

Bad Prompt	Good Prompt
Make a video about a cat	A fluffy orange cat stretches lazily on a sunlit windowsill, soft afternoon light filtering through sheer curtains, gentle camera push in
Show me a city at night	Neon-lit Tokyo street at night, rain-slicked pavement reflecting colorful signs, camera slowly pans right as a lone figure walks past

See the difference? The good prompts paint a picture with specific details, mood, and camera movement.

The Anatomy of Perfect AI Video Prompts

Before we get into advanced techniques, let's break down the essential building blocks of effective prompts. Think of this as your video generation prompt guide.

The Five Core Elements

• Main Subject: Who or what is the star of your video?
• Action/Movement: What's happening? What's changing?
• Environment: Where is this taking place?
• Visual Style: What's the aesthetic, mood, or color palette?
• Camera Movement: How should the camera behave?

Example prompt following this structure:

"A hummingbird hovers near a vibrant red hibiscus flower in a lush tropical garden, morning dew glistening on petals, soft natural lighting, camera slowly zooms in on the flower"

Step-by-Step: How to Write Effective Prompts for AI Video Tools

Step 1: Start with Your Core Idea

What's the one thing you absolutely want to show? This is your anchor point. Don't overthink it—just get specific about your subject.

Example: "A steaming cup of coffee on a rustic wooden table"

Step 2: Add Movement and Life

Static shots can be beautiful, but video is all about motion. How to write effective prompts for AI video tools means thinking in terms of action.

Enhanced example: "A steaming cup of coffee on a rustic wooden table, gentle steam rising and swirling in the morning light"

Step 3: Set the Scene

Where is this happening? What's the environment like? This context helps optimize AI video prompts for more coherent results.

Enhanced example: "A steaming cup of coffee on a rustic wooden table in a cozy café corner, soft natural light streaming through a nearby window, gentle steam rising and swirling"

Step 4: Define the Visual Mood

This is where your video gets its personality. Think about colors, lighting, and overall atmosphere.

Enhanced example: "A steaming cup of coffee on a rustic wooden table in a cozy café corner, warm golden hour lighting, soft natural light streaming through a nearby window, gentle steam rising and swirling, cinematic color grading"

Step 5: Add Camera Direction

Tell the AI how the camera should move or position itself. This is crucial for AI prompt engineering for videos.

Final example: "A steaming cup of coffee on a rustic wooden table in a cozy café corner, warm golden hour lighting, soft natural light streaming through a nearby window, gentle steam rising and swirling, cinematic color grading, slow push in toward the cup"

AI Video Prompt Templates for Quick Results

Want to save time? Here are some best prompt formulas for AI video generation 2025 that you can adapt for your needs.

Template	Formula	Example
Product/Object Focus	[Object] + [setting] + [lighting] + [movement] + [camera angle]	"Luxury watch on black velvet surface, dramatic side lighting creating sharp shadows, watch hand slowly ticks forward, close-up macro shot"
Nature Scene	[Natural element] + [environment] + [time of day] + [weather/atmosphere] + [camera movement]	"Wildflowers swaying in a meadow, golden sunset backdrop, soft breeze creating gentle motion, warm amber tones, camera slowly pans across the field"
Abstract/Artistic	[Visual effect] + [colors] + [motion pattern] + [style reference]	"Flowing liquid gold swirls and merges with deep blue ink, hypnotic circular motion, fluid dynamics, abstract art style"
Lifestyle/Mood	[Subject] + [action] + [setting] + [mood/emotion] + [lighting] + [camera angle]	"Person's hands holding an open book, pages gently fluttering, cozy living room setting, peaceful afternoon mood, soft window light, overhead shot"

Power Words and Phrases for Better AI Video Prompts

Certain keywords help you optimize AI video prompts by giving the AI clearer instructions. Here's your cheat sheet:

Camera Movement Keywords

Movement Type	Description	When to Use
Slow push in	Camera gradually moves closer	Building tension or intimacy
Pull back	Camera moves away from subject	Revealing context or scale
Pan left/right	Camera swivels horizontally	Following movement or showing breadth
Tilt up/down	Camera tilts vertically	Revealing height or depth
Orbit around	Camera circles the subject	Showcasing an object from all angles
Tracking shot	Camera follows subject's movement	Dynamic action scenes
Static shot	Camera remains still	Focused, contemplative moments

Lighting and Atmosphere Keywords

• Lighting: golden hour, soft diffused light, dramatic side lighting, backlit, rim lighting, natural sunlight, studio lighting, neon glow
• Atmosphere: misty, foggy, hazy, crisp and clear, moody, ethereal, cinematic, dreamlike
• Color grading: warm tones, cool tones, desaturated, vibrant colors, muted palette, high contrast, film noir style

Motion and Action Keywords

• Gentle/slow motion
• Flowing, swaying, drifting
• Spinning, rotating, revolving
• Pulsating, flickering
• Rising, falling, floating
• Rippling, splashing

Advanced Techniques for Pro-Level Results

Technique 1: Layer Your Details

Start with your subject, then add layers of detail like you're painting a picture.

Example progression:

• Base: "A butterfly"
• +Environment: "A butterfly on a purple flower"
• +Action: "A butterfly gently landing on a purple flower"
• +Mood: "A butterfly gently landing on a purple flower, soft morning light, dewdrops visible"
• +Camera: "A butterfly gently landing on a purple flower, soft morning light, dewdrops visible, macro close-up with slow zoom"

Technique 2: Use Sensory Language

Even though we're creating videos, describing what things might feel, sound, or smell like can enhance the visual result.

Example: "Crisp autumn leaves crunching underfoot as someone walks through a forest, golden afternoon light filtering through trees, warm earthy tones, handheld camera following the feet"

Technique 3: Reference Visual Styles

Mention specific artistic styles, film techniques, or aesthetics to guide the AI.

• "Wes Anderson symmetrical composition"
• "Film noir lighting"
• "Vintage 8mm home video aesthetic"
• "Studio Ghibli inspired animation style"
• "Minimalist Scandinavian design"

Technique 4: Control Pace and Energy

Words like "gentle," "explosive," "serene," or "dynamic" help set the energy level of your video.

Calm example: "Zen garden with slowly raking sand, minimal movement, peaceful atmosphere, soft ambient lighting, static overhead shot"

Energetic example: "Colorful paint splashing in slow motion, vibrant primary colors colliding, dynamic composition, high-speed camera, black background"

Practical Examples: AI Video Prompts That Work

Let's look at some real-world scenarios and the prompts that would work well for Lovart.

Example 1: Social Media Product Teaser

Goal: Create an eye-catching video for a skincare product launch

Prompt: "Elegant skincare bottle on white marble surface, surrounded by fresh green leaves and water droplets, soft natural light from above, bottle slowly rotates revealing the label, clean minimalist aesthetic, macro detail shot"

Example 2: Brand Mood Video

Goal: Establish a cozy, welcoming brand atmosphere

Prompt: "Steaming latte with intricate foam art on wooden café table, soft afternoon sunlight creating warm shadows, gentle steam rising, cozy atmospheric lighting, slow push in on the cup, shallow depth of field blurring background"

Example 3: Abstract Background Loop

Goal: Create a mesmerizing background for website or presentation

Prompt: "Flowing gradient waves in pastel pink and blue, smooth undulating motion, soft ethereal glow, seamless looping animation, abstract digital art style, slow drift upward"

Example 4: Nature Content

Goal: Capture peaceful outdoor moment

Prompt: "Single dandelion seed floating through the air in slow motion, soft bokeh background of green grass and golden sunlight, dreamy afternoon atmosphere, camera gently follows the seed's drift, ethereal and peaceful mood"

Example 5: Food Photography Video

Goal: Make food look irresistible

Prompt: "Fresh strawberry being dipped into rich melted chocolate, chocolate dripping off in slow motion, dark moody background, dramatic side lighting highlighting texture, close-up macro shot, shallow depth of field"

Tips Specific to Lovart

Work with the Design Agent

Lovart's unique Design Agent can understand context and intent. You can have a conversation with it to refine your vision. Start with a basic prompt and let the agent ask questions or suggest improvements.

Leverage the All-in-One Canvas

Use Lovart's canvas to iterate quickly. Mark what matters, leave notes, and guide the AI visually. The more you interact, the better it understands your style.

Think in Series

Since Lovart excels at maintaining consistency, consider creating multiple related videos with variations on a theme. Your prompts can reference previous outputs for coherent visual stories.

Quick Reference: AI Video Prompt Formula Cheat Sheet

Formula Type	Components	Example
Basic Formula	[Subject] + [Action] + [Setting] + [Lighting/Mood] + [Camera Movement]	“Golden retriever running through field, sunny meadow with wildflowers, warm afternoon light, tracking shot following from the side”
Detailed Formula	[Subject with specific details] + [What's happening] + [Where/Environment] + [Time of day] + [Weather/Atmosphere] + [Lighting quality] + [Color palette] + [Camera angle] + [Camera movement] + [Artistic style reference]	“Elegant ballet dancer in flowing white dress, performing graceful pirouette, empty sunlit studio with tall windows, early morning, crisp and clear, dramatic side lighting creating long shadows, muted palette with high contrast, low angle looking up, slow circular orbit around dancer, film noir style”
Minimalist Formula	[Subject] + [Key mood word] + [One specific visual detail]	"Falling cherry blossoms, serene, soft pink petals against blue sky"

Final Thoughts: Your Creative Journey Starts Here

Mastering AI video prompts isn't about memorizing formulas—it's about learning to communicate your vision clearly. The more you practice with Lovart, the more intuitive it becomes. You'll start to develop a feel for what works, finding your own style of video AI prompt writing.

Remember: every great video starts with a great prompt. The AI is your creative partner, but you're the director. Be specific, be descriptive, and don't be afraid to experiment.

Now it's your turn. Head over to Lovart, pick one of the templates from this guide, and start creating. Your perfect video is just a prompt away.

Happy creating! ✨